Selling Arizona real estate

The 5 Critical Marketing Elements

Critical Elements – To get it Sold! Presentation … what people see, smell, hear, feel, perceive. Positioning … relative to other homes for sale. Location is the basic positioning factor. Condition, quality of finish, and amenities are also part of positioning. In advertising these, the presentation techniques, materials, and media used can be as important as the … Continued

Things to Consider when Pricing Your Home for Sale

Selling your house is hard. You’d rather focus on the chapter that’s ahead of you than the one you’re preparing to close. You’re thinking of packing, loading trucks, transferring utilities, and tending to the details of your future. But you’ve still got to sell the house you’re in, which means you’ve got to price it … Continued

6 Steps to Selling a Home

If you’ve not sold a home before, you’ve not experienced the many layers and levels of events and activities involved before the transaction closes and you receive that payoff check. If you’ve had that experience, you know that to minimize the stress, it’s important to educate yourself to that process. You need to know what … Continued

Arizona Real Estate Fundamental Change

As of February 1, 2017, the AAR (Arizona Association of Realtors®) implemented a substantial number of changes to the forms involved in most Arizona residential real estate transactions. One of the changes to the Purchase Contract -Feb2017 was rather fundamental. Pursuant to section 5a, the Premises are now being sold “… in its present physical condition … Continued

Arizona Home Sale Closing – Likely not what you think!

As defined in the Purchase Contract -Feb2017,  an Arizona home sale closing is a very specific and precise event. “Closing” is the moment of the recording of transaction documents at the County Recorder office where the property is located. An Arizona home sale transaction closing does NOT occur when the seller and/or buyer sign their … Continued

Metro-Phoenix Housing Market – Extremes Prevail

Metro-Phoenix Housing Market June 2015 to June 2016 appreciation range by by Zip Code … 22% to -4% (yes, that’s a minus sign) 22% – 85006 … very near downtown Phoenix, northeast -4% – Gold Canyon … 40+ miles east of downtown Phoenix Perhaps the extreme nature of the current market is best illustrated by … Continued

Flipping Homes – Facelift to Teardown

Flipping Homes – buying properties to promptly resale at a profit. A rare idea just a couple of decades ago, is being attempted rather commonly these days. And with an extreme range of results – from spectacular success to equally spectacular failure. Is there an overall indicator of the likely success level that can be … Continued

Lies, Damned Lies, Statistics and Zestimates

Housing Market Stats

Let me be clear: the Zillow “Zestimate” home value estimates are as good as those from any other “automated valuation model” (AVM). Unfortunately, as will be evidenced below, all AVMs are unreliable predictors of the price buyers are likely to be willing to pay for a specific property because … (1) the data AVMs have … Continued

NEGOTIATION – Price is just one issue

“The most important factor to getting what you want is to know what you want, and in priority order.” Most home buyers and sellers have a preferred transaction close date based on their plans for the immediate future. Most also have some idea for price, but the logic behind that number is usually not nearly so … Continued

Staging a Home for Sale … It works!

Indeed, staging works! … both to sell more quickly and for a higher price. The “before” and “after” photos below reflects an extreme make-over, but only for the starting point. The “after” here very much illustrates the “staging” objectives for spaciousness, attractiveness and just a generally nice place to be. If you have ever walked … Continued