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The 5 Critical Marketing Elements

The 5 Critical Marketing Elements – To get it Sold! Presentation … what people see, smell, hear, feel, perceive. Positioning … relative to other homes for sale. Location is the basic positioning factor. Condition, quality of finish, and amenities are also part of positioning. In advertising these, the presentation techniques, materials, and media used can be as … Continued

5040 E Robin Ln – Phoenix 85054

This home is a true Gem! That’s located in a Gem of a community – upscale Glen Eagle, which is surrounded by the golf courses of the JW Marriott Desert Ridge Resort. The Floor Plan, Finish,  Condition, Lot … even its location within Glen Eagle are all exceptional! Updates include Roof & HVAC. Features include … Continued

Things to Do in Phoenix

With Phoenix, Arizona being such a heavily populated region, you can rest assured that no matter your age, background, gender, skill level, financial bracket, or personal belief systems, there is always something for you to do in Phoenix – indoors or out! From gardens and museums to galleries and monuments, from zoo experiences to water … Continued

Closing Costs for Home Buyers

Closing costs is a term many first-time home-buyers find confusing. Even though you knew you’d have to have a substantial down payment and moving expenses, you may never have imagined you’d be paying out-of-pocket thousands more dollars in service fees and expenditures known as closing costs. Here are some helpful tips you need to know … Continued

Things to Consider when Pricing Your Home for Sale

Selling your house is hard. You’d rather focus on the chapter that’s ahead of you than the one you’re preparing to close. You’re thinking of packing, loading trucks, transferring utilities, and tending to the details of your future. But you’ve still got to sell the house you’re in, which means you’ve got to price it … Continued

6 Steps to Selling a Home

If you’ve not sold a home before, you’ve not experienced the many layers and levels of events and activities involved before the transaction closes and you receive that payoff check. If you’ve had that experience, you know that to minimize the stress, it’s important to educate yourself to that process. You need to know what … Continued

6 Steps to Buying a Home

Buying a home is an exciting adventure. Most first-time buyers get completely consumed by thoughts, daydreams, and ideas about what life will be like as a homeowner. But before you jump in head-first to the waters of real estate, find out how to best prepare so you’re empowered and not discouraged along the way. Here … Continued

Arizona Real Estate Fundamental Change

As of February 1, 2017, the AAR (Arizona Association of Realtors®) implemented a substantial number of changes to the forms involved in most Arizona residential real estate transactions. One of the changes to the Purchase Contract -Feb2017 was rather fundamental. Pursuant to section 5a, the Premises are now being sold “… in its present physical condition … Continued

Water Heater System – Your Choices Matter

Water Heater … Boring! Right? Well, not so fast! … especially if you are considering the purchase of a new to-be-built home, but also if you are considering some significant remodeling. Long pipe-runs from the water heater to the kitchen and/or bath rooms will add significantly to energy costs unless the system is designed to … Continued

Arizona Home Sale Closing – Likely not what you think!

As defined in the Purchase Contract -Feb2017,  an Arizona home sale closing is a very specific and precise event. “Closing” is the moment of the recording of transaction documents at the County Recorder office where the property is located. An Arizona home sale transaction closing does NOT occur when the seller and/or buyer sign their … Continued